Quarter past seven: why we open this early
A confectionery usually opens around ten. We do not. On why a morning coffee makes sense, and what is in the display at that hour.
When we opened, we planned to start at ten. After two weeks we moved it to a quarter past seven, because it turned out that plenty of people had already knocked by then.
Who comes in the morning
In the first hour, mostly people on their way to work. A coffee, sometimes a slice of something, five minutes sitting down. Then the grandmothers, who have taken a grandchild to school and have an hour free. Around nine it goes quiet, and cake decorating begins.
What is already in the display
By half past seven the sponge cream slice, the puff pastry with curd cheese and sour cherry, and the choux buns are ready. The fruit slices usually appear by eight, because we cut those last so the jelly does not dry at the edges.
If somebody is coming specifically for a choux bun, the morning is the time: that item most rarely survives the afternoon.
About the coffee
We are a confectionery, not a coffee house, so we do not keep ten kinds of speciality coffee. What we do keep, we do properly: one good bean, freshly ground. Milk-based versions are available too, including with lactose-free milk.
Why this is the point of a salon
You order a cake a few times a year. You might drink a morning coffee every day. What makes a confectionery part of a town is that it is worth stopping by on an ordinary weekday – not only when there is something to celebrate.
More from us
When is the right time to order a cake?
The most common question we get – and the most common reason we have to say no. Here is how much time each kind of cake needs.
What happens behind a cake design
A children’s cake does not start with the decoration but with a few questions. We walk through a real order, from the conversation to collection.
Why the display changes month by month
Raspberry and cherry in summer, plum in autumn, chocolate and chestnut in winter. Not on a whim – out-of-season fruit shows in the pastry.